The Problem
My personal site was fine. Clean design, decent copy, a clear value proposition. But it was static in the worst sense -- it didn't show what I actually do. It listed where I'd worked, but not what I'd built. It mentioned AI tools, but didn't prove I use them. It had no content engine, no blog, nothing that would bring someone back a second time.
The typical fix? Hire a developer, brief a designer, wait a few weeks, spend a few thousand dollars. Or carve out a weekend to wrestle with a template. Neither option is great when you're running marketing for multiple companies.
The Approach
Instead, I opened Claude Code and started talking. Not coding. Talking. I described what I wanted in plain English: "I want to add a portfolio section with real screenshots. I need a tools showcase. The Let's Talk button doesn't work. Add a blog." And then I watched it happen in real-time.
Here's what got shipped in a single session:
- Portfolio section with live screenshots. Playwright automated the capture of four product sites. Three worked perfectly; one (OfferUp) blocked the bot, so it got a styled placeholder. The whole process took about 90 seconds.
- Tools and stack showcase. Two rows -- AI tools and MarTech tools -- with interactive badges. Claude Code, Lovable, Kimi, HubSpot, Salesforce, the whole stack. Visible proof that I'm not just talking about AI.
- Speaking and thought leadership section. Three cards for workshops, panels, and seminars plus a topic tag bar. Went from "we should add this" to rendered HTML in one exchange.
- AI Guide callout. A dark-themed lead magnet banner between sections, driving traffic to the AI for Marketers guide.
- This blog. Full blog infrastructure -- index page, post template, shared stylesheet, consistent navigation. You're reading the first output of that system right now.
What Changed
The important thing isn't that AI wrote the code. It's what that speed enables for marketing.
When shipping a new section takes minutes instead of weeks, you stop treating your website as a "project" and start treating it as a living marketing asset. You can test a positioning change today, not next quarter. You can add a case study the same day you close the deal. You can spin up a blog series because the infrastructure cost is effectively zero.
This is what AI-native marketing actually looks like. It's not about generating blog posts with ChatGPT. It's about collapsing the time between deciding to do something and having it live.
AI coding agents don't replace strategy. They remove the friction between strategy and execution. The marketers who figure this out first will move at a speed their competitors literally cannot match.
What You Can Steal From This
Start with what you already have. I didn't rebuild from scratch. I started with an existing site and described specific changes. The AI worked with my existing design system, colors, and conventions. You don't need to start over to get AI into your workflow.
Be specific about outcomes, loose about implementation. I said "add a portfolio section with real screenshots." I didn't specify the CSS grid layout or the Playwright screenshot script. The AI made those decisions. The skill is knowing what you want, not how to build it.
Ship something every day. This blog exists because the cost of creating it was one conversation. Tomorrow's post will cost even less because the template already exists. That's the compounding advantage -- each session makes the next one faster.
This is the first post in a daily series about AI-native marketing in practice. Not theory, not predictions -- just what I'm building, what's working, and what you can use. Follow along.