AI-Native Marketing

I build growth engines for companies that build with AI.

Fractional Head of Marketing for B2B SaaS and AI companies. I use AI every day to run marketing programs — not as a buzzword, but as actual infrastructure.

Let's talk → See my work
$38M+
Revenue Generated
250%
MQL Growth YoY
10+
Product Launches
4
Companies Built
What I Do

Your fractional marketing leader. Strategy through execution.

GTM & Launch Strategy

Positioning, messaging, ICP development, launch playbooks. I own it end to end — from strategy to pipeline.

Demand Gen & Growth

Funnel design, lead scoring, ABM, marketing automation. The system that creates pipeline predictably.

AI-Native Marketing

LLM-powered campaigns, automated workflows, agentic content systems. I build with these tools daily.

Brand, Content & Ops

Messaging, thought leadership, CRM, attribution. Built and migrated stacks at multiple companies from scratch.

The Difference

I don't just advise on AI marketing. I build the systems.

I lead growth at ArcBlock/AIGNE, where we build agentic AI products. I use Claude, LLM agents, and n8n in my actual daily work. I understand AI from the inside out.

Things I've Built

Products I've taken to market.

OfferUp for Business business.offerup.com
OfferUp for Business
Senior Marketing Leader, B2B

Built the B2B marketing function from scratch for a 56M-user marketplace. Drove $38M in revenue, 250% MQL growth, and launched 3 major products including the self-service business portal.

Visit site →
Expresia DXP
Expresia
Director of Product Marketing

Led product marketing for this AI-ready Digital Experience Platform. Achieved 65% subscription growth, 130% trial-to-paid conversion increase, and 155% partner account growth.

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IntentWin
IntentWin
Creator & GTM Lead

AI-powered proposal intelligence platform. Six layers of persuasion engineering turn RFPs, SOWs, and capability statements into winning submissions. Human-in-the-loop, 10x throughput.

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AIGNE DocSmith
AIGNE DocSmith
Head of Growth & GTM

AI-powered documentation platform that generates comprehensive docs from code repositories. Part of the AIGNE agentic AI ecosystem. Led GTM strategy and product launches.

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Case Study

Scaling a mobile app from 4K to 40K installs in 60 days.

A mobile browsing app needed to scale user acquisition quickly and efficiently. I designed and managed a Google App Campaign strategy that delivered 8x more installs while reducing cost-per-install by 61%—turning a $2,100 investment into nearly 40,000 new users.

39,752
Total Installs
$0.053
Blended CPI
-61%
CPI Improvement
8x
Install Growth

The Challenge

The app needed rapid user acquisition across multiple markets without blowing the budget. Initial December campaigns showed promise but at a high cost-per-install ($0.12). The goal: scale volume while dramatically improving efficiency.

The Strategy

I launched two parallel App Campaigns targeting distinct market segments:

  • Non-English Markets: India, Indonesia, Philippines, Egypt, and 6 other high-volume, low-CPI regions
  • English Markets: US and UK for higher-LTV users despite higher acquisition costs

December served as the learning phase—gathering data on audiences, creatives, and placements. January was the scale phase—tripling budget while the UAC algorithm optimized based on learnings.

The Results

December (Learning)
  • 4,428 installs
  • $512 spent
  • $0.116 CPI
January (Scaling)
  • 35,324 installs
  • $1,611 spent
  • $0.046 CPI

The non-English campaign drove 96% of volume at exceptional efficiency—CPI dropped from $0.058 to $0.032. Indonesia emerged as the efficiency leader at just $0.023 per install. The English campaign improved 41% ($0.78 to $0.46 CPI) while delivering higher-value US/UK users.

Key Wins

● Scale efficiently: 8x more installs with only 3x budget increase
● Algorithm optimization: UAC learning phase delivered compounding returns
● Market diversification: Balanced high-volume emerging markets with premium English users
● CPC efficiency: Average cost-per-click dropped 55% through optimization

Need to scale your app's user acquisition? I design paid strategies that balance growth with efficiency.

Let's Talk About Your Campaign →
My Stack

The tools I use daily. Not just talk about.

AI & Agents
Claude Code Lovable Kimi OpenClaw Gemini + AI Studio n8n AIGNE Agents ChatGPT / OpenAI Cursor Midjourney
MarTech & Ops
HubSpot Salesforce SendGrid Resend Google Analytics Google Ads LinkedIn Ads Marketo Figma Webflow
Lab Project

PixelOps Dashboard

A pixel-art visualization system for monitoring AI agent fleets. Watch your TeamSwarm agents work in real-time.

● Live Agent Monitor
🤖
Daily Runner
📢
Ad Ops
✍️
Content Hub
📝
Daily Blog
🎯
IntentWin
📄
Proposal AI
🧠
Growth Brain
💾
Memory Backup

Your AI agents, visualized.

PixelOps turns your agent fleet into a living office. Each agent is a pixel character with real-time status: running, idle, sleeping, or error. Click any agent to see logs, current tasks, and performance metrics.

●
Real-time status from launchctl, file watchers, and terminal sessions
●
Canvas-based game loop with animated pixel characters
●
Click-to-inspect agent detail panel with live log tailing
●
Office layout generated from workspace YAML configurations
Electron React 19 TypeScript Vite Canvas 2D TeamSwarm
View on GitHub →
Track Record

Where I've built.

ArcBlock / AIGNE
Head of Growth & Marketing
2018 - Present

Agentic AI platform. AI-native GTM, strategic alliances with AWS/Azure/GCP, product launches for developer ecosystem. 40% YoY lead growth.

OfferUp
Senior Marketing Leader, B2B
2020 - 2024

Built B2B marketing from scratch for 56M-user marketplace. $38M revenue. 250% MQL growth. 3 product launches. $2M budget.

Expresia
Director of Product Marketing
2017 - 2018

SaaS platform. 65% subscription growth. 130% trial-to-paid conversion increase. 155% partner account growth.

Canadian Web Hosting
Marketing Director
2010 - 2017

Cloud and data center products. Launched public cloud + AI offering generating $10M in new MRR within 12 months.

Speaking & Thought Leadership

I don't just build. I teach.

Workshops

Hands-on sessions on AI-native marketing, prompt engineering for marketers, and building agentic workflows. Practical takeaways, not theory.

Thought Leader Panels

Regular panelist on B2B marketing, AI in go-to-market, and the future of marketing operations. Invited by industry groups and SaaS communities.

Education Seminars

Guest lectures and seminars on digital marketing strategy, marketing technology stacks, and how AI is reshaping demand generation.

Topics I speak on
AI-Native Marketing B2B GTM Strategy Agentic Workflows Marketing Automation Prompt Engineering for Marketers Building from Zero SaaS Growth AI Product Launches
From the Blog

AI-native marketing, in practice.

Feb 23, 2026 AI Workflows

What Government Contractors Taught Me About AI-Native Content Generation

Building an AI proposal generator revealed the real difference between AI-assisted and AI-native content. The gap is bigger than you think.

Read post →
Free Resource

The AI for Marketers Guide

A practical guide to using AI in your marketing stack. No hype, no fluff -- just the tools, workflows, and frameworks I use every day.

Read the Guide →
Let's Talk

Ready to build?

I work with growth-stage SaaS and AI companies that need senior marketing leadership. Let's talk about what you're building.

mtmckinney@gmail.com
LinkedIn 425.635.8440