AI-Native Marketing

I build growth engines for companies that build with AI.

Fractional Head of Marketing for B2B SaaS and AI companies. I use AI every day to run marketing programs — not as a buzzword, but as actual infrastructure.

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What I Do

Your fractional marketing leader. Strategy through execution.

GTM & Launch Strategy

Positioning, messaging, ICP development, launch playbooks. I own it end to end — from strategy to pipeline.

Demand Gen & Growth

Funnel design, lead scoring, ABM, marketing automation. The system that creates pipeline predictably.

AI-Native Marketing

LLM-powered campaigns, automated workflows, agentic content systems. I build with these tools daily.

Brand, Content & Ops

Messaging, thought leadership, CRM, attribution. Built and migrated stacks at multiple companies from scratch.

The Difference

I don't just advise on AI marketing. I build the systems.

I lead growth at ArcBlock/AIGNE, where we build agentic AI products. I use Claude, LLM agents, and n8n in my actual daily work. I understand AI from the inside out.

I build AI products Shipped GTM for DocSmith, WebSmith, AIGNE Hub, IntentMail
I automate with AI daily Claude Code, LLM agents, n8n workflows, agentic frameworks
I drive real revenue $38M at OfferUp. $10M MRR cloud launch. 250% MQL growth.
I build from zero Stood up entire marketing functions at 4 companies

Things I've Built

Products I've taken to market.

OfferUp for Business business.offerup.com

OfferUp for Business

Senior Marketing Leader, B2B

Built the B2B marketing function from scratch for a 56M-user marketplace. Drove $38M in revenue, 250% MQL growth, and launched 3 major products including the self-service business portal.

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Expresia

Director of Product Marketing

Led product marketing for this AI-ready Digital Experience Platform. Achieved 65% subscription growth, 130% trial-to-paid conversion increase, and 155% partner account growth.

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IntentWin

Creator & GTM Lead

AI-powered proposal intelligence platform. Six layers of persuasion engineering turn RFPs, SOWs, and capability statements into winning submissions. Human-in-the-loop, 10x throughput.

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AIGNE DocSmith

Head of Growth & GTM

AI-powered documentation platform that generates comprehensive docs from code repositories. Part of the AIGNE agentic AI ecosystem. Led GTM strategy and product launches.

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My Stack

The tools I use daily. Not just talk about.

AI & Agents

Claude Code Lovable Kimi OpenClaw Gemini + AI Studio n8n AIGNE Agents ChatGPT / OpenAI Cursor Midjourney

MarTech & Ops

HubSpot Salesforce SendGrid Resend Google Analytics Google Ads LinkedIn Ads Marketo Figma Webflow

Track Record

Where I've built.

ArcBlock / AIGNE

Head of Growth & Marketing

2018 - Present

Agentic AI platform. AI-native GTM, strategic alliances with AWS/Azure/GCP, product launches for developer ecosystem. 40% YoY lead growth.

OfferUp

Senior Marketing Leader, B2B

2020 - 2024

Built B2B marketing from scratch for 56M-user marketplace. $38M revenue. 250% MQL growth. 3 product launches. $2M budget.

Expresia

Director of Product Marketing

2017 - 2018

SaaS platform. 65% subscription growth. 130% trial-to-paid conversion increase. 155% partner account growth.

Canadian Web Hosting

Marketing Director

2010 - 2017

Cloud and data center products. Launched public cloud + AI offering generating $10M in new MRR within 12 months.

Speaking & Thought Leadership

I don't just build. I teach.

Workshops

Hands-on sessions on AI-native marketing, prompt engineering for marketers, and building agentic workflows. Practical takeaways, not theory.

Thought Leader Panels

Regular panelist on B2B marketing, AI in go-to-market, and the future of marketing operations. Invited by industry groups and SaaS communities.

Education Seminars

Guest lectures and seminars on digital marketing strategy, marketing technology stacks, and how AI is reshaping demand generation.

Topics I speak on

AI-Native Marketing B2B GTM Strategy Agentic Workflows Marketing Automation Prompt Engineering for Marketers Building from Zero SaaS Growth AI Product Launches

I build growth engines for companies that build with AI.

Your fractional marketing leader. Strategy through execution.

GTM & Launch Strategy

Demand Gen & Growth

AI-Native Marketing

Brand, Content & Ops

I don't just advise on AI marketing. I build the systems.

Products I've taken to market.

The tools I use daily. Not just talk about.

Where I've built.

I don't just build. I teach.

Workshops

Thought Leader Panels

Education Seminars

AI-native marketing, in practice.

How I Use Claude Code as a Fractional Marketing Team

The AI for Marketers Guide

Ready to build?